To make ends meet, more and more households have started a cost hunt. In the UK, for example, almost a million of them have given up streaming services, according to Kantar Worldpanel, reports The Guardian.
However, this context does not seem to affect Tinder. On the scale of economies, it would seem that romantic encounters are more important than movies or series.
The return of a computer feature
The application that became famous for scanning profiles saw its paid subscriptions increase by 7% between July and September worldwide, explains the BBC. The Match group, which also owns OKCupid and Hinge and whose the results have been published on November 1, its sales generated $810 million in the third quarter.
According to Tinder, this success can be explained by the return of a feature that allows you to swipe left or right on profiles from a computer. In-app subscriptions allow users to like as many profiles as they like.
This subscription craze did not affect the purchase of “Super Likes” or “Boosts” – paid options. Although these elements bring visibility to a profile, they are in decline.
However, the Match group warned that the global economic slowdown was starting to take its toll.
Tinder is still looking for a boss. This summer, Renate Nyborg had slammed the door after less than a year in this position.
Source: BFM TV
