For the first time in France, a streaming service will broadcast advertisements. This November 3, Netflix launches its new offer. In exchange for a low-priced subscription, users will be forced to wait in front of ads before watching movies and series.
From 5:00 p.m., the French, whether they are customers or not, will be able to adopt Netflix’s “Essentials with advertising” offer. Gives access to the service catalog for 5.99 euros.
15-30 second ads
A catalog that, however, will be reduced. About 15% of the movies, series, documentaries or games offered will not be available. In most cases for rights issues. However, the video on demand service is reassuring as original content and iconic series will be included in this new package.
Thus, commercials will be broadcast from 15 to 30 seconds before and during the programs. The company ensures that the total duration of these ads should not exceed an average of 4 to 5 minutes per hour.
Among other features that differ from the classic offers, the quality of the videos will be only 720p, the definition already included in the Essential package. Also, downloading content will not be allowed.
How to opt in to the “Essentials with Ads” offer
• For people without account
The “Essentials with advertising” offer will be offered among the four packages already available. This choice occurs after you enter an email address and choose a password from the Netflix home page.
• For people who are already customers of the VOD service
You will have to go to a computer. Once you’re logged in, you’ll be able to access the offer change via the dropdown menu on your profile picture. By selecting “account”, it is possible to “change packages” at the detail level of the current offer. You just have to select the new offer you prefer to benefit from the service that best suits your needs.
Source: BFM TV
