What do the Cheerios, Häagen-Dazs, Audi or Oreo brands have in common? Having ended their online advertising campaigns on Twitter since Elon Musk took over the platform. Many companies are concerned about the climate the social network could find itself in if Tesla’s boss were to relax Twitter’s moderation policy, as he has mentioned on several occasions.
pressure on advertisers
This November 4, Elon Musk published a tweet questioning the pressure exerted by Internet users on large American and international companies, so that they end their financing of the platform by advertising there. And this, although it has not yet made any new decisions regarding the moderation policy.
“Twitter is facing a massive drop in revenue from activist groups lobbying advertisers, even though the moderation rules have not been changed and we have done everything we can to appease these activists… Shame! They are trying to destroy free speech in the United States. United”, laments Elon Musk.
After being forced to buy Twitter for $44 billion, Elon Musk is now trying to make the company profitable, for example with a new $8 subscription to certify his account. But the entrepreneur still relies heavily on advertising. His first speech after the inauguration was a message addressed directly to advertisers, in order to reassure them. Statements that may not have been enough.
Source: BFM TV
