It’s time for big works for Twitter. The American social network, bought by Elon Musk a week earlier, is already transforming at speed: the new certification pays $7.99 per month is expected in the next few days, potentially as soon as this Monday as the new head of Twitter.
The mobile app has been offering an update since Saturday that should soon allow you to sign up for the new subscription. This update is only available on iOs in the United States and in some countries (not yet in France). According to Elon Musk, it could be deployed around the world as soon as it has been confirmed “that it works correctly”.
“Power to the People”
The new owner of Twitter, who fired half of the employees, made the teams work tirelessly as soon as he took control. He released the “Twitter Blue” redesign as a priority. This $5 subscription previously contained premium features, such as a more comfortable reading mode, but certification remained free.
“Blue Badge: Power to the People – Your account will receive a blue badge, just like the celebrities, businesses, and politicians you already follow,” the app now promises. The update also mentions a priority given to displaying subscribers’ tweets, the ability to post longer video and audio messages, or “twice as many ads, twice as relevant.”
Diversify income
“The ‘New Blue’ is not available yet – the sprint for launch continues, but some people may see updates as we test the changes in real time,” tweeted Esther Crawford, director of products in development for the Californian company. “The ‘new blue’ is coming soon!” she added.
The social network needs to diversify its revenue, 90% of which currently comes from advertising, especially since several advertisers have announced that they will suspend their spending on the platform since its acquisition by Elon Musk.
Source: BFM TV
