American shoppers used their mobile phones, laptops, desktops and other devices to make an estimated $10.8 billion worth of online purchases during Black Friday, according to an updated tally from Adobe Analytics.
That spending increased 10.2%, according to Adobe, which tracks devices that use its software to enable more than 1 billion visits to U.S. retail sites.
Black Friday, the day after the US Thanksgiving holiday, marks the official start of the holiday shopping season for retailers and competition has intensified among retailers to win over all the discount-seeking shoppers.
The rise in online shopping potentially favors e-commerce giants like Amazon.com and Walmart. Walmart, which operates 4,700 stores in the United States, has invested heavily in store-to-home deliveries during the holiday season to boost e-commerce.
The best beauty products
Corey Coscioni, 58, said he searched for deals online and in stores during Black Friday, looking for “gifts for everyone: my wife, my daughter and me.”
Among the best-selling products online are makeup, skin and hair care products, as well as Bluetooth speakers and espresso machines, Adobe said Saturday.
Online sales of toys increased by 622% compared to the average daily sales in October, while sales of jewelry increased by 561% and sales of household appliances by 476% compared to October.
Department store chains such as Macy’s and Kohl’s, as well as major retailer Target
In 2023, American shoppers spent $9.8 billion online during Black Friday, and in 2022, they spent $9.1 billion, according to Adobe.
Source: BFM TV
