After his first full week as head of Twitter, Elon Musk seems to pique the curiosity of many. An internal note seen by The Verge indicates that the platform has never had so many active users.
Would the billionaire take revenge on the advertisers who stopped his advertising on the social network? On Monday morning, the marketing teams received a document containing a question and answer session with employees. To be used in the ad space sales pitch, it is stated that Twitter welcomes an additional 15 million monetizable daily users.
More users around the world
In total, the internal memo indicates that the number of accounts that can generate income “exceeds a quarter of a billion.” Since the Elon Musk acquisition, daily active user growth has grown by more than 20%.
The latest official results from Twitter, in the second quarter, anticipate a number of monetizable daily users of 237.8 million and a growth of 16.6% in the year. The Elon Musk effect therefore seems to be verified.
This increase is true everywhere, but “even more so in the United States,” the document specifies. An important detail since the American territory concentrates the majority of Twitter users, and therefore of their potential income.
No increase in hate speech
However, advertisers still seem reluctant to trust Elon Musk’s Twitter. The billionaire had explained in a tweet that the company was facing “a massive drop in revenue due to pressure from activist groups on advertisers.”
Among the fears of companies to advertise on the platform, the possible increase in hate speech or disinformation in the name of freedom of expression that the new boss wants. General Motors has temporarily suspended its paid ads on Twitter.
Despite an increase in racist and hateful comments (due to targeted campaigns, Twitter says), the internal document specifies that messages of this type remain within the historical standards of the platform. These tweets thus represent 0.25% to 0.45% of the hundreds of millions of daily posts.
Source: BFM TV
