All video game lovers know: eating while playing is a complex task. To remedy this, the American fast food chain McDonald’s has created an unexpected object: a chair dedicated to gamers… and specifically intended for eating their fast food.
The “McCrispy Ultimate” gamer chair, by its name, is an ergonomic chair with, as an extra, a cup holder, a space to place your cone of fries, a “hamburger warmer” (or nuggets, depending on taste), a towel rail, a cloth napkin in the colors of the chair and, finally, two holes for sauces. On top of all that, the seat is made from a special anti-fingerprint material, which prevents the awesome throne from getting sticky once the fast food has started.
Marketing moves with Creamy Deluxe sauce
This isn’t McDonald’s first foray into gaming, but it may be the first to see the light of day. In the summer of 2021, the chain announced the production of fifty PlayStation 5 controllers with the image of its star products, French fries and the Big Mac. An initiative very quickly stopped by Sony, which never gave its authorization for its sale .
In December 2020, the fried chicken chain KFC also announced its own console with a built-in chicken warmer. However, the latter has not yet seen the light, and many compare this announcement with a deception by the brand.
The McCrispy Ultimate gaming chair is actually a publicity stunt related to the launch of a new chicken burger of the same name marketed by McDonald’s in the UK. It is, therefore, for the moment, only the prize of a contest organized by our British neighbors: there is only one copy at stake. The company has not indicated that it wants to commercialize it in the future.
Source: BFM TV
