It is a product that does not stop being pushed back. Since 2019, Apple seems determined to market augmented reality glasses. But his departure has yet to materialize four years later. Worse yet, the wait time is getting longer.
“A design problem”, this is the new obstacle that the American company must face. At least that’s what Jeff Pu, an international technology research analyst from Haitong, says, without elaborating. He told MarketWatch in an email, stating: “We now expect AR glasses to be delayed until 2025 or 2026.”
Deep technology that will affect everything
At the beginning of the year, Jeff Pu had counted on a launch of the device at the end of 2024. For his part, the analyst Ming-Chi Kuo, also a follower of leaks, had positioned himself in a launch in 2025, with MacRumors.
The goal for the iPhone maker would be to first develop a mixed reality headset, 01net details. Only after this first step would the augmented reality glasses take shape.
Tim Cook, the head of the brand, recently reaffirmed his interest in augmented reality in an interview with the Dutch newspaper Bright. According to him, “augmented reality is a profound technology that will affect everything”, going so far as to assure that life without it “will soon be unthinkable”.
In 2018, Apple acquired Akonia Holographics, a start-up specializing in augmented reality. It is this company that has developed the essential connected glasses for the implementation of augmented reality. But since then, the technology remains a project that takes time to materialize.
Source: BFM TV
