Indispensable and in the pocket of every Frenchman, impossible not to mention the smartphone. It is the flagship high-tech item and consumers are willing to spend a lot of money to find the one that suits them best.
How is the smartphone market? What are the purchase criteria? screen, battery, photographic quality, durability… The French are increasingly looking for premium products that are also durable and respectful of the environment. Kamel Aïssati, smartphone product manager at Fnac Darty, sheds some light on the market.
How to choose the right smartphone according to your use? Tech & Co journalist Melinda Davan-Soulas gives her tips and favorites of hers. Two market players are also on set to present their products: Julian Clobus, director of marketing and communication at Oppo France AED and Jérôme Bloch, director of marketing and strategy for the mobile division Samsung eXPerience.
Source: BFM TV
