Despite a catastrophic launch, peppered with a cloud of false information, Elon Musk is determined to relaunch Twitter’s $8 offer, which allows any Internet user to earn a blue certification badge, without identity verification. As reported by the American media CNBC, Margrethe Vestager, European Commissioner for Competition, disapproves of this choice.
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Despite the financial gains that this subscription has made possible, Twitter is facing a leak by advertisers due to the immense potential for misinformation offered by such an initiative, which makes it impossible (or almost impossible) to distinguish a real account from a real one. false. This can be a problem when it comes to media accounts, politicians, or companies.
On November 10, a “certified” fake account posing as Eli Lilly’s lab claimed that the insulin would be free. A false information later denied by the company, but that Twitter took long hours to delete. As a consequence, Eli Lilly’s stock price plummeted.
Still on CNBC, Margrethe Vestager acknowledges having been able to see the attraction to this blue badge, sometimes perceived as a sign of digital distinction. “I don’t think she’s impressed my daughters that much since,” she quips, referring to earning her own certification badge on Twitter. The European commissioner adds “we will have to see” how the option evolves, which will be raised again on November 29.
Source: BFM TV
