“Do you want to be the best? So show it,” says Stanislas. In FastMax, a young 17 -year -old teenager, is passionate about speed and mechanical sports. He dreams of becoming a champion of Formula 1. and, then, who faces the barriers of a universe dominated by men, meets Stanislas, an ancient eccentric pilot of F1 that will help her achieve her goals.
The interpreter of this new thriller, which is launched on April 16 in the cinema, is far from being unknown to the new generation. In fact, the heroin of the film is played by Paola Locatelli, a content designer followed by 1.9 million subscribers on Instagram.
Because Paola Locatelli is far from being in her first attempt. She also appeared in Dangerous links and the series So far, so good. The young woman is far from an exception. Like her, many influential people range from smartphones to the big Hollywood screen.
Thus, Jérôme Niel appeared in Smoking Of Quentin Dupieux (2022), only Riad embodied the hero in In the stars (Sébastien Tulard, 2023) and Théodore plays the brother of the brother in Sage-Man (Jennifer Retoldère, 2023). Last year, cameraman Florent Bernard even went behind the camera to realize We LeroyWith José García, Charlotte Gainsbourg and a large number of influential people in the casting.
Rejuvenate the audience
“During the last fifteen years, more and more influential people have made a place in the industry,” says Jonathan Condesa, a strategic planner of the Otta agency. It should be said that the community, often very young and very committed to the stars of the network, sharpens the appetite of studies and directors.
The world of cinema did not hesitate to use these influential for a long time to promote films or ceremonies. As proof, the Cannes Film Festival has been the host of Hordes of Influencers for several years in Croisette. The objective? Create content for your community and promote movies on your social networks.
This year, the Oscars and César go further. The two ceremonies were directed by Lena situations. However, content creators were not immediately considered potential actors or directors. Rather, as particularly effective advertising panels.
“A very closed environment”
The failure of Not very normal activities (2013) and Lordship (2017) closed many doors to influential people. The first, with Norman Thavoud, records 153,000 admissions. The second, which stage to Kemar, Natoo or Jérôme Niel does not exceed 220,000 admissions. Worse, criticism is killed. In Agué, films damage the notes of 1.5 and 2 in five stars respectively.
“When I played in ApacheThree years ago, I felt a lot of misunderstanding by people in the middle, “observes Anton Racca, cameraman with 2 million subscribers on YouTube and almost 6 million in Tiktok, interviewed by Tech & Co. The young man has been one of the first influential ones he has played in a movie. During the last ten years, he created short films on his different platforms.
It was precisely a paid operation for the promotion of Last trip That Anton Racca was seen by Romain Quirot, the director. “I went there on the cheek,” he smiles. “I proposed to the director to promote his next film in exchange for a role in her. And he accepted.”
Prejudices tend to disappear
Since then, prejudices have been disappearing. “The world of cinema took the time to realize what the creators were capable,” he slips for Tech & Co Solène Juredieu, director of the Client Development Center within the Reech agency. “But mentalities have evolved.” The groups of humorists such as Golden Bigote or Studio Bagel, who have collaborated a lot with television and cinema, paved the way in the sets with a whole series of influential people.
“The idea that creators must remain on the Internet and that their notoriety has no impact on the world of cinema is no longer relevant,” insists Anton Racca. “To make a film with posters that attract young people, cinema is forced to resort to networks,” adds the one who believes that the presence of influential people in the casting “has become more democratic.”
However, it is not about doing anything and selecting creators based on their notoriety. “The directors are not going to take a game cameraman to put it in a movie. They choose actors influencers.” And there is no platform shortage.
“A group of emerging talents”
In fact, many creators try, in a very handmade way, in the short film and the sketches in Tiktok, or even YouTube and Instagram. As a result, they learn to administer, to play and, above all, involve an important audience. This is the case of Anton Racca, who, before having played in ApacheNotably, he signed a short film twice three minutes, self -produced for 5,000 euros.
Therefore, directors and distributors are more open. And it works. “Camperagraph films are not yet in the official competition, but from an artistic point of view, the lines are moving,” concludes Jonathan conspired. As proof, films produced by YouTubers are quite well received by criticism. We Leroy Raised fourth at the box office during the week of its launch, and won the Grand Prix of the Alp d’Huez Festival.
Same observation for In summary 2The Khojandi series. Mister V, Seb, Maghla or Djilsi have appeared in the program. The Carlito youtuber even obtained a secondary role in the series. “We were very surprised. He is a high quality actor,” said Kyan Khojandi during the preview.
Source: BFM TV
