“Available now.” These three words appear in the French version of the Apple site for Apple Intelligence. This was also the case of the US version, but this has not been the case for a few weeks. While the US media report the edge, Apple withdrew this mention at the end of March, after an investigation of the National Advertising Division (NAD).
Part of the national non -profit BBB programs, verifies the veracity of national advertising campaigns. In a press release published on April 22, he said that he has recommended that Apple “modify or interrupt the advertising accusations related to the availability of certain characteristics associated with the” Apple Intelligence launch in the United States.
These accusations were included in particular on Apple’s intelligence website and detailed descriptions of functions such as priority notifications, Genmoji or Chatgpt integration. The mention was also present in the promotional documents of the iPhone 16 and the iPhone 16 PRO, which suggests that these functions were available during the launch of these smartphones in September 2024, when this was not the case.
DECEÑIOUS Accusations
Apple has implemented these functions through updates between October 2024 and March 2025. “Although these characteristics are now available, NAD has recommended Apple to avoid sending the message that the characteristics are available while they are not,” said NAD.
He also criticizes Apple for having indicated that the new Siri was “available now” when it has not yet been deployed. “During the survey, Apple informed the NAD that these characteristics of Siri would not be available within the initially planned deadlines and that it had updated its promotional content accordingly and modified accusations and disseminations to properly communicate its state,” he said.
Apple also eliminated its promotional video for a “more personal Siri” with actress Bella Ramsey, who used the assistant to find the name of a person she had met several months ago.
If the company has withdrawn the “available now” mention, it indicates that it is “disagree with the NAD conclusions about the characteristics that are currently available to users.” We appreciate the opportunity to work with them and we will continue their recommendations, “he said.
Source: BFM TV
