Tim Cook presented, at the Apple Park located in California, the different models of the iPhone 14. And none of the models will drop below 1,000 euros. The iPhone 14 will launch on September 16 and will cost €1,019, the iPhone 14 Plus will launch on October 7 and will cost €1,169.
The iPhone 14 Pro and iPhone 14 Pro Max will also launch on September 16 and will cost €1,329 and €1,479 respectively. As a reminder, when it was launched, the iPhone 13 cost 909 euros and the iPhone 13 Pro Max 1,259 euros.
The reasons for the increase
The Apple brand hadn’t raised the price of iPhones for five years before today. Apple has suffered supply chain restrictions, COVID-related lockdowns in China, and lost business in Russia.
A large proportion of Apple products are made in China, in the foxconn factories and the “zero Covid” policy in China has also affected the American company without forgetting the difficulty of supplying microchips. Not to mention that for European customers, the dollar is at its highest level against the euro. This could be one of the main causes of this increase, keeping prices stable in the United States.
However, the demand for the iPhone continues to grow. More than half of the US population owns an iPhone. Customers are generally high-income individuals who are willing to pay more and are less sensitive to price increases. emphasizes Protocol. 2017’s iPhone X crossed the $1,000 threshold without much resistance, for example.
Source: BFM TV
