Apple now authorizes application editors in the United States to approve, without expenses or commissions, by another payment platform than the group’s store, the App Store, to fulfill a judicial decision, a turning point. The group has acted this important change when updating its application regulations, published on its site.
On Wednesday, the federal judge of Oakland (California) Yvonne González Rogers accused the Apple on Wednesday not complaining about his decision became more than three years ago and that theoretically forces him to open the iPhone to competitive application stores.
In September 2021, the magistrate had estimated that Apple could no longer impose on application editors to pass through the App Store, their online store, as well as its payment system, which imposes an average of a 30%commission. The exclusivity of the App Store was so far a great source of income for Apple. Service activity, which includes the application store, musical transmission platforms (Apple Music) and video (Apple TV), as well as remote data storage (ICloud) now weighs 28% of commercial income.
In Europe, regulations on digital markets (“Digital Markets Law” or DMA), which entered into force last year, force the six largest worldwide technology players, including Apple, to open their platforms to competition. Under the pressure of regulators and justice, Apple had already allowed certain editors to go through another payment system, through an website, but still led to the 27%commission.
The new version of the regulation does not mention a commission, which means that the use of a third -party platform is now free. Change only applies as in the United States. In her decision, Mrs. González Rogers ordered that Apple no longer take any commission on transactions made outside your application store. She also intimidated him not to send a message to users who wish to go through a store or a third party application, except to tell them that they do not pass through the App Store.
“A new world”
Apple explained, in a message posted on its site, that the update of its agreement was aimed at putting itself “in accordance with a judicial decision in the United States.” The group said he was planning to appeal. “Apple’s defeat opens a new world to application developers,” said David Heinemeier Hansson, technical manager of the 37Signal Application Creation Company. “The complete economic models were impossible under the 30%commission regime.” “The cards are bouncing,” Hamza Alsamraee, founder of the New Artificial Intelligence (AI) NewForm, too.
On Friday, the Spotify Audio Transmission Platform announced that Apple had authorized it to update its application to offer now the possibility of paying outside the App Store. “If Apple loses commissions in the App Store, they could try to increase the income of other sources, such as the costs attributed to developers or for advertising, which could create new difficulties” for the company’s clients, warns Jin-Hyuk Kim, professor of economy at the University of Colorado.
Avi Grengart, an analyst at the Techsponial firm, does not expect this review “to have as much impact and Apple’s billing.” “Apple Services exceeds quarter after quarter,” he said, “because there are more and more Apple in circulation and people are doing more and more things from their phone.”
In fiscal year 2024, closed at the end of September, the service of the services approached $ 100 billion (96). “For small developers, the App Store remains the best way to find consumers without having to invest the sums that Epic Games or Spotify will spend to establish alternative means of payment,” said Carolina Milanesi, of creative strategies. “And for most consumers, additional steps (which require payment outside the Apple system) are not worth it if they don’t spend much,” he continued. “It’s easier to go through the App Store.”
Source: BFM TV
