A subscription that can be useful for couples, roommates and other people who share the same home. As the money control site has seen, YouTube is currently trying a premium formula called “for two.” It allows “two people to share a subscription at a reduced cost,” as a platform spokesman said to the site, with a price of 19.99 euros per month.
Tested in France, India, Hong Kong and Taiwan, this formula allows two people to live together to save money. Because the “private” subscription, for a single user, costs 12.99 euros per month. And users can take advantage of Premium YouTube and Music Premium (visualization without advertising, read in the background …) in two without subscribing the “family” formula, which costs 23.99 euros per month.
Diversification of subscription offers
This test, presented as a means for YouTube to “offer more flexibility and value” to its subscribers, it comes when the video platform seeks to diversify its subscription offers. In March, he launched a formula called “Premium Lite” in the form of evidence. For $ 7.99 per month, it allows you to see most of the videos without advertising.
However, this subscription is not offered in France, only available in the United States, Thailand, Germany and Australia. However, this formula could reach France in the coming months, which indicates on YouTube in its blog article that will continue to expand its evidence to other countries this year.
At the time of launch, the platform claimed more than 125 million subscribers worldwide with YouTube Premium and Music Premium. The formula “for two” could allow you to increase your number of subscribers, but also reach more income. It remains to be seen if the platform plans to extend this test to other countries.
Source: BFM TV
