Ads that disturb. This Tuesday, May 20, the American YouTubeur, Mr. Mrbeast, made a surprising discovery with respect to his brand of false chocolates.
“When I look for celebrations in Target (an American supermarket channel, editor’s note), I get this Hershey announcement that conveniently uses our festable blue color,” deplores the most often the world’s camera in the world, in an X, ex-twitter publication.
“Buy ads in my channel”
Capture of a support screen, in fact, we can see that under a festive product presented in the Target mobile application, a light blue ad encourages consumers to “buy their favorite treats” of the Hershey brand, which markets the famous Reese’s in peanut butter, but also manufactures chocolates in the name of Nanchle.
In January 2022, Mrbeast launched feastible, his company specialized in chocolate bars. Like him Bloomberg reportsLast year, the company has $ 250 million for sale and more than $ 20 million in profits, according to documents sent to possible investors.
The famous YouTubeur chocolates are present in most American supermarkets and in several countries of the world. In France, the brand has been available since March 9.
A radiant success, therefore. And Mrbeast does not hesitate to make it known. Last April, the cameraman had fun causing Hershey by keeping immense party trucks in front of the museum dedicated to the brand. In his ads, he says aloud that his tablets are better than those of his competitor.
Just a year after the launch of his brand, Mr. Mrbeast was already attacked in Hershey’s. Therefore, in 2023, the Bulletin “The Cave of the Bear” said in an article entitled “Problems in Hershey” that feastable represented a threat to the chocolate giant. In response, the YouTubeur said that it would not “recommend a shorter business” (bet on the drop in action prices, the editor’s note).
“On the other hand, I would say that the next few years can be interesting among feastable and Herhsey’s once I found my brands,” he wrote in X.
Source: BFM TV
