Artificial intelligence in the heart of companies … and the main financial events. By revealing its results, Klarna has tried something relatively new so far: replacing her boss with a version of himself generated by AI.
His “Avatar” in fact produced an introductory launch of 83 seconds during which we can see a false Sebastian Siemiatkowski giving the main lines of the results of the first quarter of 2025, identified TechCrunch.
Avoid unnecessary meetings with Avatars
For Klarna, which is a Swedish company dedicated to accounts receivable, it is about demonstrating its ability to use artificial intelligence.
This is the second time that this Fintech has achieved this little feat, which shows the advances of AI in this area. However, it is controversial: Klarna had reduced her workforce in February 2025 to replace them with generative artificial intelligence. However, the company had reversed, in front of criticism.
Zoom chief Eric Yuan did the same, but as part of a telephone conference with his investors. The objective here was to promote its “Ia Companion” solution. When used, it should be taken into account that it is clearly indicated during a zoom call.
But the limits are still present: for the question/answers, the “true” Eric Yuan has appeared. However, he did not hesitate to explain that “I loved experience.” The Zoom Chief wants the use of a digital twin to attend meetings instead of a real employee becomes a standard, particularly to increase productivity.
Replace his person with an avatar had been tested by Meta and Mark Zuckerberg, at the time of the global presentation of his virtual world, Horizon Worlds. But, nevertheless, it required the presence of the company’s co -founder.
As Google demonstrated during its annual presentation, Google I/O, the generation of AI has made significant progress, especially when you have to recreate a person. The voice, moods and facial animations now allow the actors to be replaced from scratch thanks to the solution of the research giant, I see 3.
Source: BFM TV
