In 2024, the proportion of fraudulent transactions avoided in the App Store, the MAC, iPhone and iPad application store increased, and reached almost $ 2 billion.
These data come from the Apple annual report in the App Store, and allows the company to presume the merits of its moderation upstream of the publication of an application in its blinds. In five years, $ 9 billion could have been carried out in fraudulent transactions if Apple had not done anything to protect its users.
Apple shows that moderation is necessary
Apple explains that it has blocked almost 2 million applications (almost 8 million presentations) that included a risk, even before publication. This also includes applications that did not respect certain rules of the App Store.
320,000 applications have been rejected, for example, because they were only copies that sought to deceive users.
We think, for example, of applications that show a functionality, but in the truth links links to illegal transmission sites.
In the five -year space, the number of fraudulent transactions avoided 20%increased.
For Apple, this shows that its system, even if it can be imperfect, and that it charges about 30% of the costs in each transaction within its ecosystem, it works. A marketing retirement bite that is not related to the many pressure blows made by European and American competition authorities. Apple has to face an investigation for a potentially monopoly situation on the other side of the Atlantic.
In the European continent, Apple has already had to open its mobile operating system, iOS, present on iPhone and iPad, to other application blinds, but also to other means of payment.
However, she has established safeguards, paid, by competition blinds, which allows her to say that her care avoided 4.6 million attempts in application facilities outside the certified stores.
Source: BFM TV
