Once again, Tiktok tries to show the white leg and reassure users on their algorithm. The application of short videos now implements keyword filters, driven with artificial intelligence. The objective? Allow users to limit the content that they do not want to see in their news tail.
The platform already allowed users to filter keywords to avoid the appearance of specific content in their flows. These new filtered filtered in AI go even further and identify content using similar words, such as synonyms, plural words, terms with spelling errors or abbreviations.
Up to 200 keywords
The tool will indicate which additional keywords are filtered in addition to the initial term. For example, if you choose to filter “messages”, Tiktok will also mask “Messages” or “MSG”. Users may select or cancel the selection of specific keywords they want to include.
“In the coming months, and to offer the most precise users to customize their experience, Tiktok will double the number of keywords that can be included to take it to 200,” added the company in its press release.
At the same time, the platform offers all its users to solve the frequency of the recommendations of certain highlights in the content flow. From the application configuration, it is possible to adjust a cursor for each popular category, such as sports, trips, humor or creative arts. However, it is not possible to completely exclude a subject.
With these characteristics, the company is trying to reassure Internet users, and especially the government, about its algorithm, considered opaque. Since last March, Tiktok has been the subject of an investigation commission in the National Assembly. The 30 deputies Study the platform algorithm forks repercussions In young people.
Source: BFM TV
