After silly phones, the phones appear, Blackberry is the last iconic phone to sign its return soon. Zinwa Technologies, a small known Chinese company, decided to relaunch the flagship device of the 2000s.
The Blackberry Classic Q20 made the peak of the senior executives and other users who could not receive their emails and messages. The presence of a physical keyboard before the arrival of Tactile keyboards and iPhone, the presence of encrypted BBM messages that allowed it to exchange messages between users in an ultra safe way.
A redesigned and recognized BlackBerry
The Blackberry brand, founded in 1999 by Mike Lazaridis, still exists, but has not designed any telephone since 2016 and a failed attempt by Android. Then he decided to resort to solutions to companies. Since 2022, the maintenance of the devices is no longer guaranteed and, therefore, the BlackBerry of the old generation has no longer followed. This does not prevent the youngest from finding a renewed interest.
This is understood by Zinwa’s technologies. The Asian manufacturer has not bought Blackberry. It will not even market a new version of the Blackberry Classic, but its “modernized” version. For this, Zinwa bought times of period models, dishonored them and redone from recent components, all now lighting Android.
The repeated Zinwa Q25, with a Zinwa Q25 Pro version, the reborn phone will be equipped with the same 3.5 -inch screen, a 50 MP photo sensor on the back (2 MPX in the front), a mediatek processor, a 3,000 mAh battery, with 256 GB of expandable storage. A 4G phone with headphones connector that occupies the physical codes of the past was updated, but without being promised to become a very high level product.
THE STAR OF THE NEW GEN Z NEW GEN Z
In Tiktok, Blackberry is even fashionable, with hundreds of thousands of publications. Its vintage side attracts this young generation that advocates “detoxification” of smartphones and social networks. A device that has belonged more frequently to their parents than these new followers who do everything to obtain them.
Blackberry could also be a differentiating signal for a young man who loves codes and, especially if he has views in the video. The niche effect, which had attracted the young people of the 2000s who dreamed of having one, especially watching the series Gossip GirlOf which he was the central element, he always has the same effect 25 years later in a new generation that this time advocates the anti-Phone, too expensive and too addictive. A paradox between the nostalgic image of the beginnings of connected life and the search for a return to a less digital life today.
He fell into disuse because of the lack of seeing the smartphone tornado, Blackberry thus offers a second young man to be fashionable again. Will this materialize with a success announced for Zinwa Q25? Nothing is safe. The Nokia 3310 and other valves in the 1990s had a strong return of the media and a buzz in social networks with the youngest, but without being followed by real effects.
With $ 400 (around 360 euros ht), Blackberry’s new appearance could slow down the ardors of many and encourage them to return to their networks. However, sure of its fact, Zinwa has already planned to relive the other two icons of the brand, passport and the keyone in case of success.
Source: BFM TV
