Accused since 2018 to not comply with the rules in terms of price comparators in the travel and purchases field, Google will finally comply with European law, and more particularly for digital markets (DMA). The objective, for the research giant, is to avoid a fine, indicates Bloombergwhich quotes sources close to the file.
An algorithm to determine the most relevant offers
Specifically, this will result in a new highlight of the results when it comes to comparing the prices of a product/stay sought by a user. The latter will have the option of using integrated Google tools, but also to go through its main competitors: Expedia, reserve for the trip, Leguide and Buy Moinsper for prices.
The way in which the order and promotion of a result will be operated is not very clear, but internally, it is a priori an algorithm that will decide which offers are most relevant. Currently, when a user looks for a flight, two tables are shown: one with the list of comparators but with few details and then direct links to the airline sites.
The accusations of the anti -competitive practices against Google Flight and the date of purchase for several years, but with the arrival of the DMA, the European Commission had already been able to obtain a change of form in 2024. Google showed better access to price comparators. But in March 2025, the European Executive said it was not enough and expected the modifications to be made under a penalty of a fine of up to 10% of world turnover.
It is through these regulations that the European Commission inflicted a fine of 500 million euros in Apple. It accuses Apple of not showing good will to reform its rules related to the App Store and the possibilities granted to developers to allow access to other means of payment. Meta also had the right to him, this time for 200 million euros, for having offered a subscription paid so as not to be followed. A possibility contrary to European rules.
Source: BFM TV
