To point to the moon, it does not scare youtubers. In recent years, content creators have been increasingly Many to get challengesAll crazy than each other.
Last example With stainless steel. The 23 -year -old man launched this July 9 At the crossing of the Atlantic. “See you soon others, we take care of you, I am preparing a short video. Finally, small, it will be Gore, I think I’m going to morfler,” he says in Tiktok, and adds that “there will be no engine in (the) boat.”
Last year, the cameraman has already climbed to Everest, the highest peak in the world. And it is far from being an exception. SEB ventured to GreenlandSqueezie organizes Formula 4 races 4 Worthy of a Grand Prix on Canal+, Amixem survived 24 hours in the desert. Even fashion pope Lena situations He attacked Kilimandjaro in 2021.
“The means to realize your dreams”
In the United States, Mrbeast goes even further. The most often in the world has created his own Squid Game style reality show and had fun living live for 50 hours. That’s all.
It is not surprising since for ten years, the content creation ecosystem has been professionalized.
Therefore, the videos in front of the camera in a room or in a study gave way to the era of long, worthy of television formats. Result, the filming places were diversified. Amixem filmed in a bunker, mastu leaves 24 hours in prison and Sunday was established in Roland-Garros in May 2024. The casting of the guests extended. Therefore, Squeezie received Omar Sy, Orsan or Marion Cotillard for his formats “which is the imposter”. And the camaragraphs, accustomed to filming camera in the fist, resorted to the filming teams.
As expected, the budgets of these productions are dizziness. The header to explore Squeezie cost him 3 million euros, a sum mobilized through a dozen associations. For its part, the American Camorograph Mrbeast spent $ 3.5 million to recreate the Calamar games series events. A 25 -minute video that costs more than an hour of episode Netflix product.
A frantic career at the audience
But the medal has its reverse. Far from being just a personal search to overcome yourself, these spectacular challenges are also an attempt to affirm themselves as number one on the platform. Because the competition has intensified there. According to Reech, there are a total of 300,000 Content creators In France, counting between 1,000 and 1 million followers. Difficult, in context, to succeed in standing out.
Especially because to survive in the ruthless world of content creation, it is better to satisfy the YouTube algorithm and the brands, the main source of income for cameramen.
Because who says opinions say new associations. “Brands look for new content to highlight. And, the original concepts make it possible to bring new players to the ecosystem.” For example, Inoxtag joined the north face during his rise for Everest.
A vicious circle
Then, to break the audience discs and continue making views, the cameramen embark on a race that is overcome. They seek to always be bigger and impressive. Michou then imagines Giant Hide and looking for pieces in Mexico, Squeezie reserves the 24 -hour Le Mans circuit for GP Explorer, while Repeuder resorts to Paris of the Paris Defense to organize her boxing tournament.
In summary, the innovative and spectacular concepts flood the platform for the delight of Internet users who click Masse. As proof, great productions trust all places in the Top 10 of the most watched videos on YouTube in 2024.
No “Storytime” video in front of the camera reaches the classification, not even the drama of the former Duo Vilebrech. That is to say. As expected, it is Stxtag’s documentary, Kaizenwhich is number one with 40 million visits. Three “who is Squeezie’s imposter” are also in the ranking. For its part, the American MRBAST rose to the YouTube throne in 2024, precisely betting on high -budget hyperproducts and videos.
To see if the trend will last in the long term. Because spectators are difficult to satisfy. Each new success improves the expectations of Internet users. “We cannot be more sensational than Everest, unless you go to space,” Jonathan Condessa smiles. “Once you have done that, it is difficult to renew. But the public always wants. It is a vicious circle in which the creators are enclosing,” he analyzes.
Worse, the audience devours the content too fast. You always have to do better, and above all faster, to surprise and satisfy it. The classic rhythm? Publish at least one video per week so as not to be forgotten by the spectators. An increasingly difficult pressure to bear.
“You become addicted to recognition”
Squeezie had explained last year that she faced an excess of work, in particular in relation to the tools available by YouTube and that allow many statistics to benefit.
YouTubers are unanimous. This The rhythm is not sustainable in the long run. “The world of YouTube is pressurizing,” recalls the expert. “They must always occupy the field, be constantly connected. Added to that the pressure in front of their equipment.” When you start making great video challenges, you surround yourself with equipment. The next content must be a success for their costs to enter. “
Faced with this frantic rhythm and this “always more pressure,” Squeezie announced in January 2024, took a break of a few months. In 2023, the McFly and Carlito youtubers made the same decision, as well as the YouTubeur Mastu. The three creators had said they were in exhaustion.
And despite the calls using cameramen, the public seems to have a deaf ear. “There is no electroshock. Communities do not wake up enough Mental health subjects“, is Caroline Migneaux, creator of Podcast Marketing Square, with Tech & Co.
Therefore, there are two solutions available for cameramen. “They can alternate crazy challenges, with a more sober filming,” says Jonathan Condesa. It is the choice taken by Squeezie who, between two “who is the imposter”, continues to make horror threads or squeezing formats. Another possibility: bet on blockbusters, but reduce the pace of production.
With an advantage: each video becomes an event. “Even before Integag went up to Everest, it was a topic for months. They cultivate rarity,” concludes Jonathan conspired. “Then they can do it live with the duration with the informative videos, frequent questions …”
Source: BFM TV
