What future for Tim Cook? The leader who took Apple’s chief in 2011 after being grown by Steve Jobs saw a subject landing that he probably did not think about mentioning at any time: his retirement. From the announcement of the departure of Jeff Williams, number 2, which will retire at the end of this year, the rumors are whispered and some even expect an early game.
This is revealed by a note from Lightshed Partners, a powerful analysis cabinet from Silicon Valley, seen by Market watch. This Tim Cook’s departure claims, discussing his lack of preparation for AI and the importance of the company to reorient more towards the products. But as Bloomberg explains, “Tim Cook will not go immediately.”
A course in the stock market that exploded thanks to Tim Cook
Despite the relative failure of the Pro Vision, its mixed reality headset is considered too expensive and that it was one of its emblematic projects, and a development of the AI Chick, Tim Cook still has the confidence of the brand’s board of directors, since this is essentially composed of their relatives.
From a purely financial point of view, on the other hand, morality is in good shape. It is true that the iPhone is experiencing turbulence in China, but the amount of the action has exploited 1,500% in the fifteen -year space.
The departure of its leader is very current, since it seems difficult to think that it is in the midst of a second reign of Donald Trump in the White House. Because on the side of its properties, Apple also faces unfavorable winds. The brand is attacked from all sides: its commercial practices, its App Store policy, the closure of its mobile operating system and even the lack of competition.
So many obstacles that could grow if Tim Cook were disembarked (or leave the ship).
Apple, the next Blackberry?
But if nothing seems to make the great boss shudder, the internal teams are still worried. Bloomberg tells how Eddy Cue, the service manager, sounded the alarm, explaining that it was possible to become the next Blackberry and Nokia.
Before Tim Cook, Bloomberg suggests that it is more its diverse executives who could take a well -deserved retirement, especially to infuse the company a breath of freshness. Greg Joswiak, marketing director, or Phil Schiller, who deals with the App Store. Johny Srouji, to whom we owe the homemade chips, is also there.
The economic means give several ways of development so that the future is not synonymous with failure. The AI occupies an important place there, and several rumors of exchanges, from perplexity to the Mistral, Josele.
It should be said that Apple has rarely made expensive acquisitions in recent years. The company has always had caution. But “it must spend real money to attract external talents,” Bloomberg loose, which has never been so insistent.
However, there is a strange stranger: who to replace Tim Cook? Either naturally (by 2030) or in emergency, the names are not push. American Press is focusing a lot on John Ternus, the vice president in charge of material engineering. With 15 years younger than Tim Cook, it would be a long -term solution.
Tim Cook still present, therefore, Apple faces many challenges, and agitation could be expected in the coming months. Enough to continue growing the rumors.
Source: BFM TV
