She Will Have Held Two Years. On July 9, Linda Yaccarino announced its game of X (ex-twitter), a social network that has been executing since June 5, 2023, with an accident.

Without specifying the reasons for his departure, he said, in a long message on the social network, of being “immensely grateful” towards Elon Musk “for his trust.”

“When Elon Musk shared his vision for this social network, I knew it was the opportunity of a life. I am very grateful that I have trusted me by relying on the responsibility of protecting freedom of expression, straightening the business and transforming X into a All

But as The Wall Street Journal Recalls, The Reasons for His Departure Are Deper. If the chief of X was at the forefront of all changes in the platform, such as the dismissal of three quarters of employees, the release of moderation in the name of freedom of expression or the integration of artificial intelligence Grok, its role was only secondary.

Because Internally, Elon Musk Controls His Teams With a Master’s Hand and All The Strategic Guidelines of the Company. He even uses the social network to campaign for Donald Trump in 2024, then to denigrate it. The Former Director of Advertising at ABOVE ALL, TO PAY THE BROKEN POTS WITH EACH BRACS OF ELON MUSK.

A PERIMERTER FAR from that which can be HOED FOR AS GENERAL MANAGE. So Internally, The Relationships Between Elon Musk and The Manager have deteriorated. It must be said that their styles are in the antipodes. If South African billionaire likes to communicate with its equipment through short emails or signal messages, Linda Yaccarino, prefers long presentations and well -organized emails, according to several sources close to the file.

Worse, Elon Musk’s impulsive character that put sticks on the wheels to fulfill his main mission: rectify the advertising activity of the platform. As of November 2023, a few months after the arrival of Linda Yaccarino, the billionaire marked the pattern. “Go fuck. Come on. Do you. Do it.” He told the great advertisers

In August 2024, the story was repeated when he declared “war” to advertisers … and decided to file a complaint about anti -comppetitive practices against them, who accused of having “illegally” boycotted their platform. And that is without counting the many outings from elon musk on x Who discoured More than one advertiser.

As a result, at the beginning of 2024, Kantar announced that 26% of marketing specialists intend to reduce their advertising expenses on Twitter (X) in 2025. This is more or less than “the greatest decrease recorded by a large global advertising platform,” according to market studies. What Force The Duo To Speak with Big Names of Advertising ABOARD A YACHT IN THE SOUTH OF FRONE IN ORDER TO IMPROVE THE RELATIONS.

SUCCESSFUL MISION SInce Advertisers Start to Gradually Return To The Platform. But that is not covech for elon musk who expectations faster progress. And the boss does not hesitate to inform his employees.

Gradually fade

In parallel, Elon Musk hires Reza Banki, former Financial Director of Tubi, and places it to the head of the financial management of X … instead of the former director designated by Linda Yaccarino. An important loss of influence for the manager.

Unsurprisingly, This Choice is pointing out their relationships. Especially because according to several sources, Reza Banki begins to question the director of X about the costs it starts, as the number of agreements concluding with celebrities for emissions transmitted in X.

However, Linda Yaccarino succeeds in her mission. Advertisers gradually return. This is, for example, the case of Amazon, Apple or Disney and Warner Bros Discovery. In a presentation to investors, the social network reported an annual turnover of $ 2.7 billion, for an operational gain of $ 1.25 billion. In 2025, the social network should register a 16.5 % increase in its advertising revenues worldwide in 2.3 billion dollars, according to Emarketer.

But internal conflicts have weakened their position within the company. So much so that Linda Yaccarino is degraded when Xai bought X. The operation values the start of the AI at $ 80 billion andxa 33 billion dollars. As a result, the social network barely weighs group income.

And little by little, Linda Yaccarino disappears from the landscape. According to a source close to the archive, the company’s growth plan was presented to investors by the company’s managers, not by Linda Yaccarino. The American leader also did not participate in the collection of funds from XAI, directed by Morgan Stanley last June. It is not surprising since 10 days later, he announced his departure.

For the Moment, The Name of His Successor has not Been Reveled. Among the possible candidates, John Nitti, World Director of Sales Operations and Innovation Advertising at X, Angela Zepeda, director of World Marketing or Monique Pintarelli, director of the Division of America.