An increase measured, but an increase anyway. The International Data Corporation (IDC) now reports on a global smartphone market 1% for a year. After several months of Lean Cow in the sector, the units delivered (and not sold) range from 292.2 million to 295.2 million in a year.
The one that can smile is Samsung. The South Korean electronics giant is the one that benefits most from this revival with a 7.9% growth compared to the same period in 2024 (the second quarter).
Apple capitalizes its catalog
Still solidly anchored first, he delivered 58 million planes, compared to 53.8 million of the year before. The company was able to count on the results of its input models and average range, when Apple, which is second with 46.4 million (+1.5%), could only capitalize on its existing catalog, the most recent departure of February 2025 with the iPhone 16.
The rest of the classification, composed of Xiaomi (42.5 million against 42.3 million) and Vivo (27.1 million against 25.9 million) stagnant, when the giant transmission, very popular in countries of what comes African and Arabic, decreased a bit by 1.7% (25.1 million against 25.5 million).
However, the IDC emphasizes that it is emerging markets that compensate for a remarkable decrease in the most important, such as China or Apple, is in difficulty, and where consumers favor local brands.
Even so, for the institute, the next months could begin. In question, “economic uncertainty”, and in particular the crisis of customs duties, which affects much more severely the price of smartphones at the entrance level. To this is added the mast growth of Android smartphones, when Apple’s size, the lion, shares with few references.
Apple understood this well and counts, according to the information of the American press, recovering control of its exits dispersing them more. It is rumored that in 2026, the iPhone 18 could be launched several times since its fiscal year. A first part in September 2026, a second in the spring of 2027.
Source: BFM TV
