And one more. Last Monday, July 21, Donald Trump published a new video generated by artificial intelligence on his network, Truth Social.
You can see Barack Obama arrested. The former president is on his knees and then handcuffed by two FBI agents in the Oval Office of the White House, under the eyes of Donald Trump. Barack Obama is alone in a cell, dressed in an orange tunic characteristic of American prisoners. The message “No one is above the laws”, is approximately. All, in the air of YMCAOne of the hymns of the Republican campaign.
Originally, the video was published on Tiktok by NEO8171, then taken by Donald Trump on his own platform, not without reason. In fact, according to the New York TimesThe US president tries to divert the attention of his Maga supporters, particularly divided and angry after the non -dissemination of Epstein’s cases.
Social truth, a resonance fund
“This is a special case,” said Romain Fargier, a political science researcher at Cepel (University of Montpellier), questioned by us. “Donald Trump must be a detour with Epstein’s issue. His video generated by AI allows him to create a smoke screen in the business that falls on him.” The mission seems to be successful, especially on the side of your magician support.
And for a good reason. Donald Trump has always used his platform to campaign. But since his re -election to the White House, Truth Social has become a must to follow his moods and, above all, the political orientations of his administration.
According to AFP, the president’s account, followed by 10.5 million subscribers, has shared on average 16 new publications per day since last January. He recounts his exchanges with political figures, throws peaks against his opponents, announces customs duties, often in capital letters and scored by exclamation points.
Because Truth Social has the premiere of Donald Trump’s statements about social networks. As a result, many journalists and politicians have registered on the platform to follow the president’s moods. And, although the network has only 6 million users, Republican publications are taken and amplified almost immediately for its support on other platforms.
“On social networks, most Internet users only consume or look at the content. But a small minority is there to spread the content,” Romain Fargier analysis. This is particularly the case of Maga’s support. On the platform, “Internet users are very politicized, especially around Donald Trump’s movement,” he continues. “They are there to make their content in all other networks.” A magnificent resonance box, therefore.
Deepfakes and the steroid effect
In recent years, the politician has also fun starting since Deepfakes, these ultra realistic photos or videos generated by AI for which it is sometimes difficult to detect the true of the false ones. In the program, the images of young women wear t -shirts with the slogan “Swifies for Trump”, a modified video of Nancy Pelosi Ivre or other parody of Joe Biden Pieds and fists linked to the back of a truck.
Last May, Donald Trump even shared a video generated by AI that shows his “Trump Gaza” project, with surreal images such as Côte d’Azur Bling-King with a Golden Statue of Self, Elon Musk eating HOUMOUS or local relaxing on the beach. The publication received more than 11,000 likes in a few hours.
“The AI does not fundamentally change the strategies of the movement linked to Donald Trump, but there is a steroid effect. Donald Trump often trusted his Maga rear store, trolls and activists in the networks that create memes,” Roman Fargier said. But AI has changed the situation. “It makes it possible to create quality content for industrial production. The phenomenon of politics policy increased, especially in the United States.”
Cold beginnings in France
But the phenomenon also exports beyond borders. In France, for example, Eric Zemmour shared in X in June 2024 a clip fully generated by AI to ask voters to vote in the legislative elections. You can see Emmanuel Macron dancing under a rain of tickets and a large number of migrants who go to a rural church, before presenting how France could be in case of a reconquest victory.
The RN also used AI in its “Europe without them” campaign that attacks Emmanuel Macron and the president of the European Commission, Ursula von der Leyen, through images with immigrants who land in a place or a threatening man, presented as Islamist.
However, Romain Fargier assures him: “In comparison with Donald Trump, it is quite rare to see the content of shared by French policies.” A difference that is explained, according to the researcher, by a “cultural specificity.” “Using this type of humorous and sarcastic videos to organize an enemy would be quite perceived. In France, voters expect politicians to have some responsibility in political debate.”
But nothing is immutable. “A few years ago, communicating on social networks was quite perceived by politicians,” he said. But Jordan Bardella has shown that it was possible to use the influencers codes by cardboard on Tiktok. “Nothing tells us that in France, AI will not be used more for political combat purposes in the future.”
Extreme right activists have already followed the movement and do not hesitate to inspire the American alternative right to transform or create memes. “It is Nicolas who pays,” Meme of Pepe the Frog, False Micro-Handwalk thanks to I see 3 … The examples are numerous. In Tiktok, during the legislative elections of April, the accounts had used the faces of the family Le Pen in stolen photos of young women to push the extreme right.
“It is not catastrophic because Internet users know that it is AI. But this flow of humorous content helps transmit an ideological atmosphere and political ideas very well, under the second degree cover,” concludes the researcher.
Source: BFM TV
