It has become a tradition. For eight years, YouTuber Lena situations have scored the summer of their almost 5 million subscribers by publishing a video per day during the month of August. And 2025 is no exception to the rule.
Sunday, August 27, the fashion content designer formalized the return of his famous August Vlogs through a brief trailer shared on Instagram, inspired by Desperate housewives. “Lena had the feeling that she was observed,” begins the famous voiceover of the American series while the youtuber is rolling in his cardigan, like Susan Delfino.
1.5 million for each video
“And she was right. Yes, in Wisteria Lane, appearances are always treated,” the voice continues. “But behind each well cut hedge, hides a fierce curiosity. Because this week, a question stirred the entire neighborhood: Was August Vlogs to do?” Then we see the cabinet of the cameraman, such as Marcus and Solène, his friends, former Miss France Iris Mittenaere and the Chloé Gervais YouTuber.
The suspense will finally be brief since La Voz announces the ninth season of the August Vlogs. As of August 1, Lena situations will publish a video per day throughout the month.
What delights fans of the network star. “Therefore, summer is not lost,” wrote a surfer under its publication. “My August is saved,” adds another. “I can’t wait, I was waiting for him,” a last one is excited.
It should be said that every year, the now famous August Vlogs are a box. Last season, each video of about twenty minutes accumulated around 1.5 million visits, a stable figure for four years. And this edition of August Vlogs already promises to be a success. The trailer of season 9 on Instagram exceeded 6.7 million visits in less than 24 hours.
Online success, but also in real life. In 2023, the content designer had emerged about the success of these Vlogs to announce the launch of the pool, an emerging store of its Mahfouf hotel brand. That year, the influence said he welcomed more than 70,000 visitors and won more than 170,000 subscribers on YouTube. Will there be a surprise of this scale this year? Fans are convinced. The Mahfouf Hotel website shared a photo of a member of the emerging staff in the Floral Parc, reviving the different theories of fans.
Source: BFM TV
