“We are going to create the event,” said Delphine Ernotte, head of France Télévisions in early July during the presentation of the public group, for the first time, the final of the third GP explorer, the Formula 4 race organized in October by the YouTubeur Squeezie, will be broadcast in France 2.
And, on the France.TV platform, “fans will have access to all cars and all stables, and we will transmit the final in France 2,” he added. Squeezie, Ashyme or even Gotaga: the 24 apprenticeship pilots will be live on the small screen from 6 pm
So many Internet stars drain millions of fans. Squeezie, second YouTubeur in France, is followed by 19.6 million subscribers and Mister V for 6.39 million subscribers. Lea Elui has more than 18.1 million subscribers in Tiktok, a platform acclaimed by young people aged 16 and 24.
Back to the wall, the chains are committed to youtubers
A blessing for France 2 that, like the other channels, desperately tries to seduce young people to bring them back to good television for dad. Because from now on, those under 30 only illuminate their TV to watch Netflix.
According to the latest Arcom studio in 2024, young people aged 15-24 analyzed an average of 5 hours and 21 minutes of video content, of which only one hour of free television live. A figure divided by two in ten years. On the contrary, the channel public has had wrinkles. In 2022, the average age of all channels is 57 years old. They were 48 years in 2010. Therefore, it is urgent to recruit new idols for young people.
Public and private groups groped to find the recipe for success and try several formats. In some cases, the channels simply transmit YouTube or online Twitch videos. This is, for example, the case of France TV, which has been offering since October 2023 “Hugo Decrypt hidden interview.” And next October, it is the GP explorer who will have the right to his time on the small screen.
On the private side, TF1 transmits the documentary SEB in Papua In TFX in 2020. last October, Kaizen: one year to climb EverestThe Stoxta documentary event was broadcast on TF1. Before that, the feature film attracted 44 million Internet users to YouTube … which makes it the most watched video of the platform in 2024. Canal+ will also offer the documentary series Memories: the fabulous trip of SEB and Sofyan Next October.
“Hugo decides in France 2, makes a failure”
On the contrary, others provide influencers to present programs. “The chains try to rejuvenate their incarnate figures,” adds Jonathan Condésa. A particularly popular strategy in M6. The group proposed in July to the Fitness of Youtuber Juju Fitcats to co -present their new game 99 to overcome And the second part of France has an incredible talent. In 2023, Amixem animated Lego teacher.
At this rate, you could almost believe that television changed on your own on YouTube. But the strategy is struggling to achieve its objectives. Hugo’s “Face Hidden” interviews decipher in irregular format they find no audience, except when they are transmitted following the news. To the whim of its programming, this format without a fixed grid seduced only 10.8% of the public. Some figures are even catastrophic. The face to face with Tahar Rahim, in February 2024, brought together only 311,000 people, or 2.7% of the public. The penultimate edition, with Civil François, seemed 572,000 people, or 4% of the public.
“Squeezie is one of the French youtubers number 1. Hugo Decrypt, he is the French news youtubeur of the news. However, when Hugo interviews Squeezie about France 2 just after the newspaper of the 8 PM, Flops. More than half of the spectators decide to leave the channel,” observes Antonin Marin. “Worse, a large number returns after the interview.”
The same observation about FranceTV. Last year, the event In streamrs games, Competition or 32 Internet stars has not been attracted to Olympic events. The program, little prominent by the channel and the cameramen after the many controversies attracted an average of 36,000 spectators in France TV Slash. The same observation for TFX. The YouTubeur Seb had suffered a great failure at the end of 2019. His documentary in Papua brought together only 278,000 spectators, against 6 million visits on YouTube.
Generational fracture and different uses
However, the videos of the stars of the network are increasingly like a super production worthy of the small screen. But the opposite path is more dangerous. “YouTube passage on television is not yet obvious,” confirms Antonin Marin, editor, in the main media, pencil and content creator. “And for a simple reason: the generational fracture.”
It should be said that the uses oppose. On the one hand, more than 60 do not know youtubers. “We cannot blame them for a program for children from 13 to 17 years,” observes the journalist. On the other hand, younger generations have other uses. According to Mediamétrie, 15-24-year-old young people spend almost twice as much time on the Internet than in front of television.
“We cannot force young people accustomed to looking at the information through the next storms in a fixed niche,” recalls Jonathan conspired. Because even if television has modernized, betting on repetition and networks, “you have to be there.”
Faced with these failures, certain groups, therefore, test new more hybrid formats. “The channels must trust youtubers,” insists Jonathan Condessa. “It is not enough to take a cameraman to present a program. You must leave freedom to content creators so that they can maintain their tone and freedom.” Therefore, two elements that have had their success on YouTube or Twitch.
Leave the freedom of youtubes
TF1 was one of the first to bet on this strategy. In March 2024, the final of Internet stars (Dalsi), a variant of the famous dance with influencers, was broadcast live on TF1. A turning point in the audiovisual ecosystem, since it is a co -production between Michou and TF1/BBC teams.
“Dalsi was a big step in front of television to content creators,” says the social networks expert. “They had the idea of leaving Carte Blanche in Michou. TF1 mobilized their teams and sets, while the cameramen organized the program.” As a result, the final of the dance competition made on the Internet attracted 800,000 spectators in the midnight / 1h30 section. Or market share of 20%. A win-win commitment since the program attracted an average of 300,000 spectators in the Michou chain.
France TV Slash also seems to have understood the lesson. The Coproodujo channel a new interview program last November with Zerator, broadcast on Twitch and France TV Slash. In this program, baptized The boatYouTubeurs and Streamer compete in general culture matters. “There, Zerator does not lead a game in France 3 to Nagui. France TV gave the keys and the Zerator budget to create the game in its own way.”
Again, success is there. A second season would already be in discussion. “We hope, we will return Boat For a season 2. Maybe not this year, but next year, the time to see what worked and what worked less. We are very excited to return with this game, “said streamer.
Source: BFM TV
