Apple is looking for an ally. The American technological giant is late for artificial intelligence, compared to its competitors Google and Microsoft. So, to try to return to the race, the group is preparing to seriously invest in AI. And this could take the form of a purchase of a specialized company.
Internally, Apple’s stuttering ones have a lot of experience, to the point that the new more “personal” Siri has postponed to Greek calendars, due to lack of being able to end in time a promising product for the iPhone.
According to Bloomberg, Tim Cook brought together his troops to remind them that AI was, according to him, “so great, even greater” revolution than the Internet, smartphones or applications.
Several billion billion for Apple?
To do this, the business owner admitted that investments were necessary, even if that means spending a lot of money. Therefore, Apple lends itself to the desire to seize an artificial intelligence giant, particularly perplexity and its home search engine, which can also replace Siri in many cases in iOS. Tim Cook even said “open” to the idea in CNBC.
It is a remarkable inflection because Apple has never been an expenses company. He made some acquisitions above one billion dollars, but not to the point of doing it a habit. In AI, I even preferred to pay new companies for a few hundred millions of dollars, which is nothing compared to what Google, Microsoft and even OpenAi could spend.
However, these projects should not change the group’s plans. Tim Cook would have added that the new Siri made “significant progress.”
Even if Apple is late for artificial intelligence, the brand is far from being abandoned by its users. Therefore, it has exceeded three billion iPhone sold worldwide and has presented particularly impressive financial results.
Source: BFM TV
