If you use Grok, you could soon see ads during your interactions. As the Financial Times reports, Elon Musk informed the advertisers of his project to integrate advertisements into the responses of his chatbot.
The latter will have the opportunity to pay to appear in Grok suggestions, said the billionaire during an exchange with advertisers lived live in X on August 6.
Compensate for the cost of graphic processors
Making advertisers pay for Grok to distribute their ads will be a way for the owner of X to compensate for the cost of graphic processors, which are necessary for the operation of artificial but expensive intelligence systems.
“Until now, we have focused only on Grok’s development to make it the most intelligent and precise AI in the world, and I think we have successfully successful. So now we will see the issue of financing these expensive GPU,” said Elon Musk.
To seduce advertisers, the billionaire also told them about his project to further automate the advertising process for brands and improve advertising orientation using their commercial technology, XAI.
These new projects are involved since some advertisers prefer to stay away from Elon Musk’s social network, due to problems in terms of moderation. At the beginning of July, Grok also controversial to chaining anti -semi -semi -conspirators and racist comments, after a change in their computer code.
Source: BFM TV
