If the relative failure of Apple’s pro vision has shown that the world was not completely ready for a mixed reality headset with a complete operating system, the success of the connected glasses has given the “the” for future products in most technological giants.
Among them, goal, that already has one foot with the Ray-Ban that has sold more than one million copies. But it is not the only company of the company, which has its orion glasses in stock, and that Tech & Co could try in May 2025.
A “” of “floor price to awaken enthusiasm
Orion glasses that could arrive in September, according to Bloomberg, which even explains that Meta could rework the prototype presented in January 2025 enough to allow a particularly competitive price. Instead of more than $ 1,000, these glasses equipped with a “Solo” screen would cost “$ 800.
For example, the glasses without connected screen already marketed by target are sold between 200 and 400 dollars for Ray-Banlars, and $ 500 for Oakley.
Arriving at this much lower price than the imagined at the time of development, which was counted up to $ 1,400, target would have crossed its margins to create madness. A technique that is not new to allow a rapid adoption: in its VR Quest helmets, the company operates in the same way, with the success we know.
This is what had failed in pro vision, it is still shown at almost 4,000 euros, pushing Apple to develop a less expensive helmet. Your presentation could take place in 2026.
Neurons and on the AI plate
However, Bloomberg specifies that the 800 dollars shown is “only an initial price” and that, therefore, it does not include corrective glasses or other Marcos styles.
This project, whose code name is “Hypernova” internally, would have a small screen on the edge of the correct glass that shows notifications, as well as a mini application. The set would be controllable with a bracelet capable of interpreting electromyographic signals, otherwise, known as the impulses that neurons send to the forearm muscles. It was precisely this bracelet that equipped those who could try the Orion.
Meta had the complete demonstration on July 25, with the New York Times. To succeed in this technological Force tour, the social networks giant surrounded himself with the best, especially Dr. Thomas Reardon, who created the Internet Explorer browser.
Artificial intelligence has also greatly contributed to the establishment of protocols. Thanks to this bracelet, the glasses can “feel” the small movements of the hand or fingers, such as what is already done in Vision Pro (as long as you keep these arms in the front), but also write “in the air.” A complete program.
Source: BFM TV
