AI and zero click motor: Getfluence has an answer to improve multimedia content and increase brands

A general reduction in organic traffic

In 2025, the findings multiplied: IA engines attract the attention of Internet users to the detriment of clicks. Google continues to accelerate the deployment of general views of AI with an extension in more than 200 countries and 40 languages ​​in May 2025. In August 2025, Operai launched GPT-5, more robust in online research and more reliable in responses. In June 2025, perplexity crossed the mark of 129 million monthly users.

The consequences are immediate for editors:

• A study similar to LAWEB (June 2025) reveals that the Huffpost and the Washington Post They have lost to 50 % of its organic traffic since 2022, Business intern next to 34 %And even the New York Times approximately 10 %.
• At the same time, S’ranking analyzed more than 75,000 AI summary responses (2025). The study shows that, in most cases, users read only one third of the block shown, which drastically reduces the exposure of the aforementioned sources.

This mutation directly weakens the economic model of the media and questions the effectiveness of an advertising model based solely on traffic. It is precisely to this problem that society Getfluence, SEO and visibility specialist, brings a solution with its innovative format and its Ai-Sit ™ method.

AI-STIF ™: A response to click zero

Built after more than 12 months of research and tests in AI search engines, the method is designed to improve the visibility of brands and associate the media, a real previous requirement for this visibility.

In practice, A-SI-ST ™ is the specific application of the GEO: it transforms the technical principles into editorial content published and optimized in the media used by conversational platforms.

This method is based on three levers:

• TO Optimized editorial format for AI : Structured, rich in verifiable data, appointments of experts, opinions and testimonies, explicit titles, their conversation.
• TO Fast publication in medium sites and sources : National, regional or specialized press, selected as sources of trusted by AIS research.
• TO GEO objective (generative optimization of engines) : Maximize the probability that the content is taken in chatgpt, perplexity, gemini and the descriptions of Google AI.

Christian Desert, CEO of Getfluence, explains:

SEO needs Geo: A paradigm shift

The recent Nayak Pandu (Google Chief Scientist) of Tech & Co shows that Internet users Start considering search engines as a source of information instead of accessing it.. The user stops in AI’s response without clicking.

This is what specialists call GEO (generative optimization of engines) or SEO adapted to AI. While the traditional SEO aims to optimize the position of web pages to increase clicks, the GEO consists of Optimize the content that will be addressed, cited and visible in the responses generated by AI.

The report The new guardians and the geo landscape (IPullrank, 2025) Underlines that IA “systems” become new online visibility guards “, Determining which brands and what means appear in digital conversations.

Simone example by car

Online management schools By Simone car An experienced AI-SIT ™ in 2025 through a publication rapidly obtained by Getfluence in The demotivatora medium taken regularly by the IA engines.

In just 30 days, the results were measurable:

• +15 points of positive feeling In conversational responses.
• +5 % visibility In specific applications.
• A jump from the 2nd in the first position in the search for chatgpt About the question: “What is the best online driving school to approve your driver’s license?” ».

It is clear that this visibility at 30 days can evolve on the new articles that will be selected by AI. That is why it is essential to be regular in the publication of specific reference articles to maintain visibility.

These figures show that the AI-ST ™ method not only makes it possible to maintain a presence in a zero click universe, but also improve the visibility and positive perception of the brand.

Comparison between traditional SEO and Geo

A new balance between brands, media and search

For the media, AI-SIT ™ represents A serious monetization opportunity In the face of constant innovations in terms of in -depth research for AI actors. Open a new income model: the publication of sponsored articles adapted to AI, which respect its editorial line.

For brands, this is the guarantee ofexist in the responses generated by generative search enginesto strengthen its credibility and maintain measurable visibility.

The report The future of the discovery of the AI (IPullrank, 2025), indicates that ” The legitimacy of sources and editorial quality becomes the real criteria for classification in the AI ​​era ». The exclusive AI-ST ™ format, created by Getfluence, illustrates this orientation by relying on the most influential websites and media in each sector.

In 2025, the trend is clear: we gradually pass from the era of the necessary click for the immediate response of the AI. Marketing and online optimization rules in online search results evolve rapidly. Gartner plans that By 2028, 50 % of online searches will be carried out through AI platforms.

Therefore, professionals in the sector must adapt to exist and work well. Those who will combine Editorial Experience, Geographic Optimization and Proven Methods It will have a competitive decisive advantage.

With AI-SIT ™, Getfluence offers a concrete path to Help the media improve their work and allow brands to be visible in conversation responsesDespite the click zero.

This content was carried out in association with Getfluence. The BFMTV writing did not participate in the realization of this content.