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Races on Mount Fuji, war in a futuristic tokyo … Microsoft wants to impose its Xbox on the land of PlayStation and continues its seduction operation in Japan

On the occasion of Tokyo Game Show, Xbox presented new games that will be added to its catalog, as well as that of the PS5. And among the extensions and future exits, a strong Japanese accent, especially with a dedicated Forza Horizon 6, a symbol of the will of the American giant to seduce the Asian market.

“The cradle of many games appreciated by players over time.” Therefore, Matt Booty, director of Xbox Game Studios, spoke during the Xbox Conference organized on Thursday, on the occasion of the Tokyo Games program that begins. A new stone established by the Microsoft Games Branch in its search to seduce Japan, a video game land, Patria de Playstation, which has long denied its progress.

In recent years, the American has managed to bring its platforms from the tenors of the Japanese game that thought inaccessible as the monster franchise (since then World monster hunter world In 2018), and above all Final Fantasy With episodes that arrive more and more frequently in the Xbox series. An Asian market that has become strategic for the company that is experiencing solid and fast growth. And he took advantage of the Japanese event to accelerate a little more on this path in Japan, a promising land of conquest for him.

“As you have seen today, several of our largest franchises are inspired by this part of the world for their players around the world,” Matt Booty added before announcing Japan as a source of inspiration for multiple games and extensions.

From Call of Duty to Forza Horizon, Xbox goes to Japan’s trip to Japan

So, Call of Duty: Black Ops 7 He will have Japan as an inspiration for the central region of his action that will take place there in 2035 in a city that represents a futuristic vision of Tokyo. Treyarch admitted to greet the “mixture of tradition and innovation” of the country and the desire to reflect important issues. Among the 18 multiplayer cards planned to launch the game on November 14, two of them will be “inspired by Japan”, with emblematic points of interest such as karaoke bars and cat bars, as well as a Japanese castle (Beta from October 5 to 8).

And Xbox even passes his flagship titles in the Japanese era. While arriving at PS5, Microsoft Flight Simulator 2024 You have the right to an update of your card that allows you to fly over Japan and its sumptuous campaigns, with many points of interest (free update). Even MYTHOLOGY AGE: Return will dedicate its extension Heavenly spear In Japan with their gods, monsters, power and an unprecedented campaign of 12 missions to follow the history of a farmer’s daughter (available on September 30). Even Fallout 76 who paid tribute to the Japanese community of his players with certain creations presented.

Value and culture creators in games

The strategy of the house also goes a lot through local cultural commitments, outstanding of strong elements. Therefore, Xbox concluded his event with a World premiere, The formalization of the following Forza Horizon 6. An outdoor racing simulation game that will take place in Japan, “a place with great demand from fans.” And we could see Mount Fuji, the typical homes or even the cherry trees. But it will still be necessary to wait until 2026 to see more than a very beautiful advance for the game game game. Xbox has promised a “spectacular, varied and faithful game to the culture of Japan.”

And although the company also knows how to favor Japanese studies to strengthen their presence in the market. Multiply collaborations with emblematic actors, in particular by signing an association with Kojima Productions for an exclusive game, OD -Knock, which has made a great noise, but also when focusing its communication on local developers, praised to take their games in future portable consoles Rog Xbox Ally.

Xbox thus stood out during his Franchise Conference known with Dragon Quest I and II HD-2D Remake, the next Fatal Frame II: Mariposa remake of the crimson butterflytransported by Koei Tecmo Games, or Ninja Gaiden 4of the Japanese studio platinum games. GUNGRAVE GORE: Blood heat She was also praised by Sarah Bond, an Xbox boss, as part of what “the creators in Asia and Japan bring the Xbox better.”

Author: Melinda Davan-Souls
Source: BFM TV

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