Compete with Google and Amazon. This is Openai’s goal. Sam Altman’s new company has just presented a new feature, called “Instant Teckout” (“Instant payment”, editor’s note). As the name implies, in the United States, Chatgpt users can now make purchases directly from their conversations, without leaving the chatbot.
The announcement, seen by the Wall Street Journal, was made by the company on Monday, September 29.
One million merchants to come
Instant payment is based on the purchase functions of existing chatpt. When asked what, for example, for a birthday gift, Chatbot offers products, write a brief notice and offer links to buy it. But now, it is not necessary to leave the conversation to obtain the object. Users can simply press “buy” to confirm their order and finish the transaction.
Operai ensures that orders, payments and their processing are administered by the merchant through their existing systems. Chatgpt acts as a simple intermediary. If these transactions are free for Internet users, operators must pay costs to use functionality. The new company refused to specify the amount to the US media.
The option is still being implemented. It is available for American users connected to Chatgpt Pro, more and free that buy ETSY vendors based in the United States. Ultimately, instant payment can be used with more than one million shopify merchants as a brilliant, Skims or Spanx. Operai also presented the source of its protocol to allow merchants to create integrations with chatgpt. The company expects to attract more merchants to its Chatbot platform.
Currently, Internet users can only buy items one by one. But Operai promises changes. “Then we will add the multiple articles baskets and expand the number of merchants and regions,” said the company.
Increased competition
With this new function, Operai works a little more on Google flowers. In fact, conversation agents offer easy recommendations, comparisons and payment experiences. What encourages Internet users to do without search engines, such as Google or online trade platforms such as Amazon.
Amazon and Google have already exploited their dominant position to favor their own privileged products or partners, relegating their competitors to the background in the results of the investigation. For its part, OpenAi ensures that its research results are “organic and non -sponsored, classified only according to their relevance to the user.”
Online merchants are also pushed. “The merchant makes the sale, that is the advantage, but loses loyalty (of the clients),” observes Emily Pfeiffer, a main analyst specialized in commerce within the Computer Research and Consulting firm Forrester. “Many retailers and brands are very nervous, because everything is changing very quickly.”
Operai is not the first company in e -commerce. Last year, perplexity launched a similar purchase and payment by chat functionality. Microsoft also offers merchants the possibility of creating in line stores with the co -pilot merchants program.
Source: BFM TV
