An advertisement that will not please users. This Wednesday, October 1, Meta said that he will soon customize the ads and the content offered to Facebook, Instagram users and their other platforms based on the history of their exchanges with their artificial intelligence assistant (AI).
This new system will be implemented as of December 16 in most countries in the world, and the company will begin informing users on October 7. According to the group, textual or vocal interactions with goal AI, their AI assistant, will be used to better identify the interests of users and what ads could better correspond to them. This use complete what is already done by analyzing what people consult, share, comment or approve (I like).
An Instagram user, for example, who would question the chatbot about outdoor activities can see the recommendations for hiking groups. Or a greater number of publications of your contacts on the subject, as well as the ads for the team.
A deployed in Europe
More than one billion human beings use a goal AI in all social networks giant services, first of all, Facebook, Instagram and WhatsApp. “The purpose of this announcement today is to be super transparent and ensure that users understand with great progress which are the next changes,” said journalists Christy Harris, data policy and the goal policy in the finish line, to the finish line.
According to the group, the changes will be implemented first “in most regions” of the world, while Europe and the United Kingdom, where regulatory standards are more severe, will see them at a later date, not yet specified.
Users will maintain their data control, thanks to the existing configuration on advertising preferences and content flow parameters. In addition, conversations on delicate issues, such as religious opinions, sexual orientation, political opinions and health, will not be taken into account to direct advertisements, he assures the group.
The company also states that interactions with the AI of WhatsApp users who do not have an account linked to other target platforms, will not be used on Facebook or Instagram.
Source: BFM TV
