MrBeast’s empire continues to gain ground. After YouTube, chocolates and even cinema, the world’s number one content creator addresses a new area: finances. As reported by Dexerto, the YouTuber has filed an application to register a new trademark. Called “MrBeast Financial”, it brings together a wide range of financial services.
According to records filed with the United States Patent and Trademark Office on Monday, October 13, the application covers “downloadable software in the form of a mobile application for banking services.”
The application would include “online banking, cash advance services, microfinance loans, cryptocurrency payment processing, investment advisory services, and credit and debit card issuance,” among other tools. At the moment, the MrBeast teams’ request has not yet been approved. The American cameraman has not officially revealed anything.
Cinema, books, toys and agri-food
The YouTuber with 446 million subscribers became known for his hyper-produced concepts and excessive charitable projects. A well-oiled strategy that allowed the American to build an empire on YouTube. Last July he became the most followed content creator on the platform.
An achievement for someone who had a series of failures minecraft EITHER Obligations in 2012. However, the cameraman wants more. Therefore, MrBeast is committed to the development of new international markets. The videographer multiplies collaborations with other YouTubers and duplicates his videos in 22 languages. In France he passed a lie detector test on a Mastu video, had fun trying French specialties with Fast Good Cuisine or produced music with Joyca. Amixem, Aminematue and Mastu were also invited to a great production by the YouTuber.
Outside of YouTube, this all-rounder is making more forays into new areas. In the program, agri-food – with Lunchly, specialized in snacks or MrBeast Burger, its restaurant -, a line of toys and a book. But it is especially in the entertainment sector, the field he knows best, where MrBeast attempts countless projects. A strategy that involves the creation of new programs on SVOD channels, such as Amazon Prime.
Thus, the Beast GamesThe superlative new reality show launched by the YouTuber attracted 50 million viewers during its first 25 days, becoming Amazon’s second most-watched series in 2024 after radioactive dust. The series has been renewed for two more seasons.
Businesses to promote other businesses.
At the same time, MrBeast produced his first cartoon. The series will feature the number one YouTuber and his experiences saving the world from shadow monsters. Therefore, each episode should focus on the discovery of one of these monsters… which can also be found on supermarket shelves. Because the objective of this series is clear: to promote MrBeast Lab, the YouTuber’s toy brand, directly to the target audience, children.
Because each of its activities serves its other businesses. All means are good to make your empire prosper. For example, the video director will publish his first book in 2026. A thriller… inspired by Beast Games. Co-written with prolific crime writer James Patterson, it will be available in 14 languages.
In the same way, the most famous YouTuber has designed exclusive content for king of meatthe Amazon Prime game. The “MrBeast Specials” are made up of five dungeons inspired by his own crazy videos, including Beast Games.
During his appearances on the channels of other French content creators, MrBeast did not forget to talk about his chocolate brand. So during the lie detector session with Mastu, a huge panel of Feastables was cleverly placed in the center of the decor. Several questions have also focused on the chocolate brand. At the tasting session with Fast Good Cuisine, the two videographers tried cakes made with Feastables.
All videos were published around March 2025, the brand’s launch date in France.
A 5 billion dollar empire
It is not surprising, since his chocolate bar brand is his main source of income. As Bloomberg reports, last year the company generated $250 million in sales and more than $20 million in profits, according to documents sent to potential investors.
MrBeast is trying to raise “hundreds of millions of dollars” for his holding company that brings together part of his empire, which he hopes will be valued at $5 billion. The YouTuber is reportedly in talks with several financial companies and individuals. At the moment, negotiations are still in their early stages. No agreement was reached.
This fundraising would allow it to further develop its activities in the agri-food sector and in the media. According to several sources, the group generated more than $400 million in sales last year. Forbes estimates that MrBeast’s revenue in 2023 will be $82 million, which he largely reinvests in his productions.
Source: BFM TV
