Since its release in late September, Sora 2 has been the subject of controversy. OpenAI’s latest AI model, available through an app, is popular with many users, who use it to generate videos of famous people, both living and dead.
A practice that displeases the affected personalities or their beneficiaries. After the succession of Martin Luther King, it was the actor Bryan Cranston (malcolm, Breaking Bad) who expressed his disagreement after seeing his voice and image generated by AI in videos without his consent and without remuneration.
“I was deeply concerned, not only for myself, but for all artists whose work and identity may be misused in this way,” he said in a statement from the American actors union SAF-AFTRA, to which he expressed his concern.
Protect the voice and image of artists
Faced with this problem, the union will work with OpenAI to ensure the protection of the voice and image of artists in Sora 2. Artist agencies United Talent Agency, Creative Artists Agency and Association of Talent Agents are also part of this project which will aim to strengthen safeguards around unauthorized AI generations. The first two had already criticized the start-up at the beginning of October, asking it to respect their intellectual property with its AI model.
The contributors provide no further details about this project other than that it “aligns with the time-honored principles of the pending NO FAKES Act, which aims to protect artists and audiences from unauthorized digital reproduction.
“Together, we believe that consent and remuneration are the foundations of a sustainable and ethical creative ecosystem for entertainment and technology,” they added.
OpenAI also took the opportunity to remind that it had implemented a voluntary membership policy for the use of an individual’s voice or image in Sora 2, ensuring that it allows all artists, performers and individuals to choose if and how they can be reproduced using AI. “We will always defend the rights of performing artists,” insisted his boss, Sam Altman, stating that his company “is deeply committed to protecting them against the illicit appropriation of their voice and image.”
Source: BFM TV
