Psychologist, colleague, travel organizer, doctor and even friend or lover. In three years, conversational artificial intelligence has established itself in the daily lives of the French. According to a study by Médiamétrie, almost 4 in 10 French people, that is, 24.5 million people, used a conversational agent such as ChatGPT, Google Gemini or Le Chat last September. This is three times more than a year ago.
According to the institute, the use of these tools has become a daily reflex for 6 million French people, who use their conversational agent every day, four times more than a year ago.
The older ones are starting.
While all age groups have embraced conversational AI, 15- to 24-year-olds especially like these chatbots. Almost three quarters (73.4%) of them consult conversational AI every month, and almost a quarter (23.3%) do so daily. People between 25 and 34 years old also follow the movement. More than one in two (53.9%) used a chatbot in September 2025.
The reasons are multiple. Young people are used to navigating complex digital environments. They praise the practical and effective dimension of chatbots. In fact, conversational AIs can instantly answer questions, help with homework, and advise ideas for outings. And even the oldest ones are getting into it. One-third of people ages 50 to 64 use AI every month. A figure that is clearly increasing since they were only 8.5% in September 2024.
This growing French interest in generative AI has not escaped the attention of brands and institutions. Everyone is increasing efforts to develop their own assistants. This is, for example, the case of Ralph Lauren. Last month, the clothing brand developed “Ask Ralph,” an artificial intelligence assistant that acts as a “personal shopper.” You can create outfits and adapt them to the users’ style. For its part, Nike launched a virtual stylist powered by AI capable of helping customers choose sports equipment based on their habits.
Source: BFM TV
