The Ministry of Economy will organize a round table on influencers on December 9 to monitor this sector plagued with controversy and to better protect consumers, Bercy told AFP on Tuesday.
The practices of influencers, some of whom have accumulated millions of subscribers on social networks and have reached star status among young people, can influence the consumption patterns of their audience through their opinions.
But the practices of the sector, already accused of promoting excessive consumption, are making a lot of noise due to their opacity: remuneration for brands, risks of unfair competition, tax exile of influencers or accusations of fraud.
“Consumer respect”
On December 9, the “working meeting” of influencer agencies, platforms, advertisers, the Financial Markets Authority (AMF), the National Gaming Authority (ANJ) and, by the Ministry of Economy, the General Directorate of Companies (DGE), that of Public Finance (DGFiP) and Competition (DGCCRF), the cabinet of the Minister of Economy Bruno Le Maire was told, confirming information from France Info.
“The idea is that everyone around the table works on different issues: taxation, consumer protection and support for influencers in their efforts, we said from the same source. . “It is necessary to support this new activity (…) to develop (her) in the norms of law, with respect for consumers, with respect to French tax legislation.”
This “first exploration” will be followed by consultations in the coming months and may lead to regulatory or legislative action.
At the beginning of November, the environmentalist deputy Aurélien Taché had presented a bill to regulate the practices of the influencer sector.
Source: BFM TV
