The #sunburnt hashtag has been viewed more than 200 million times on TikTok. A current trend on the Chinese social network encourages users to post videos of their most painful sunburns. To alert about this dangerous incitement, TikTok has announced the launch of a prevention campaign on its platform and will remove content deemed worrisome.
Last September, Australian skin cancer doctors spoke to the National Press Club and criticized TikTok and the circulation of videos using the hashtags #sunburnchallenge and #sunburnt, it reported. The Guardian.
Along with Olympian and melanoma survivor Cate Campbell, the medical profession has urged platforms, TV channels and influencers to respond to the trend, especially in Australia, which has the highest skin cancer death rate in the world. world, with more than 1000 deaths per year.
In response, Tiktok is launching a campaign targeting people between the ages of 20 and 39 with a cautionary banner explaining the dangers of sunburn. The social network will also remove content deemed concerning, including the popular hashtag #sunburnchallenge, which has more than 8.4 million views.
TikTok’s Australia and New Zealand managing director Lee Hunter said the platform would also feature user-generated content on sunburn prevention and the dangers of melanoma in young people.
TikTok has already faced dangerous and unfortunately viral challenges launched by its users, such as the “blackout challenge”, during which users had to drown themselves unconscious, and the “Benadryl challenge”, which encourages taking large amounts of antihistamines in an attempt to replicate the hallucinogenic effects.
Source: BFM TV
