Towards the end of the conflict between Apple and Twitter? After “declaring war” on the iPhone maker and accusing the Apple brand of all wrongdoing, Elon Musk announced Saturday that Apple had “completely taken over” advertising on Twitter, according to Bloomberg.
For its part, Amazon also plans to restart advertising on Twitter for around $100 million a year, but will wait for some adjustments to the platform before launch, Reuters reports.
Since the arrival of the eccentric founder of Tesla and SpaceX at the head of the social network, one in three advertisers, concerned about the future of the platform under this new management, had effectively suspended their payment communication on Twitter.
Among them, companies from all sectors: Apple and Amazon therefore, but also General Mills (Cheerios, Häagen-Dazs), Stellantis, Pfizer, Mondelez international or Audi.
“Misunderstood”
Between Apple and Twitter, however, the disagreements seemed deep in recent days. On Monday, Elon Musk claimed Apple “threatened” to remove Twitter from its App Store and “refused” to “say why,” following a series of belligerent tweets accusing the iPhone maker of “censorship” and abuse of its dominant position in the market. “Apple has pretty much stopped advertising on Twitter. Do you hate free speech in America?” the billionaire wrote.
Two days later, after a meeting with the head of Apple, Tim Cook, he finally assured that the “misunderstanding” was resolved: “Good conversation. Among other things, we have resolved the misunderstanding about the possibility of Twitter being removed from the App Store Tim made it clear that Apple never considered doing this,” Elon Musk summarized in another tweet.
At this point, both Apple and Amazon declined to comment on reports of their return to the social network. For Twitter, this leak from advertisers who feared being associated with non-consensual content directly called into question its economic model, while the platform derives 90% of its revenue from advertising.
Source: BFM TV
