The App Store will soon no longer be the only solution for installing apps on an iPhone or iPad in Europe. According to Bloomberg, Apple is working on integrating other app stores. This opening, which contrasts with the company’s tradition, is a consequence of the entry into force of the Digital Market Law (DMA).
Fines from 10 to 20% of the billing
Published in the European Official Journal on September 14, the regulation of digital markets aims to improve the consumer experience by fighting against the dominant positions of certain technological players. If it comes into force in the next few months, the sanctions will begin to fall in 2024.
To avoid any risk of a fine (10% of turnover, 20% in case of repeat offenses), Apple is now preparing to comply with these new rules of the game which, according to the US media, will be integrated into the next version of Apple’s operating system. the brand, iOS 17. It should be available when the next generation of iPhones launches, which is expected each year in the fall.
A commission often criticized
For now, it’s impossible to bypass the App Store to enjoy apps on your Apple phone or tablet. A very useful practice for the company that levies a tax (from 15 to 30%) on all purchases made in applications from its application store.
Often criticized, this commission was recently attacked by Elon Musk. The new Twitter boss, who wants to generate revenue through a subscription, has also increased the price of Twitter Blue for people who pay for the service through an Apple device.
As part of the DMA, Apple will be required to give its users the ability to make purchases through a web browser. Thus they will be able to avoid this tax from 15 to 30%.
The brand also plans to give the third-party developer access to its private application programming interfaces. The use of technologies should also be facilitated, particularly in the use of cameras or the near field communication chip (NFC).
Source: BFM TV
