After several false starts, the Twitter Blue subscription finally launched on December 12. In addition to earning a certification badge, users who have paid $8 (or $11 from an Apple device) per month will be exposed to less advertising. They should only see any other advertisement.
Impressive targeted ads
But, as the company’s employees had already pointed out, removing half of the thread’s ads from subscriber accounts will weigh on Twitter accounts. Their estimates show a drop in ad revenue of $6 per user. Despite its paid offering, the platform will have a hard time making up this shortfall.
But that was without the ingenuity of Elon Musk. The new head of Twitter plans to boost finances by raising the price of ads. In order not to lose money, the billionaire intends to force personalized ads on users, explains Platformer.
A fine of 150 million dollars in May
The application would thus force you to share your location, says the journalist for the media, Casey Newton, on Twitter. The network would also like to pass on your data to its business partners, as well as use your phone number (essential for double authentication of an account) for marketing purposes. In case of denial of this forced agreement, the platform would simply not be accessible.
In May, the company had expressed concern that it had not respected the confidentiality of personal data. A settlement with the US Department of Justice saw the case end with a $150 million fine and an obligation to better respect the confidentiality of personal data.
Platformer clarifies that only Twitter Blue subscribers will have the option to opt out of sharing data with the app. However, it remains to be seen whether Elon Musk’s will will comply with the Digital Services Act. Precisely, these new European standards are supposed to guarantee greater transparency around the collection and use of personal data.
Source: BFM TV
