Unlike many advertisers who decided to flee Twitter because of Elon Musk’s policies, others decided to stay. This is the case of many American sports media and leagues that obtain part of their income thanks to the social network, reports the American media. Axios.
Under a selective program called Twitter Amplify, news outlets and sports leagues have signed deals with Twitter in recent years, ranging from one to three years. This program connects advertisers with publishers who share to Twitter to earn a percentage of the ad revenue generated by their videos.
Most of these partnerships are multi-year deals and were negotiated before Elon Musk took over as CEO of Twitter. Some offers, like the one from the National Football League (NFL), represent a colossal seven-figure value.
Agreements around world events
Thus, information services such as the Wall Street Journal, Reuters, Axios, Bloomberg, Forbes Where USA Today They are expected to make content deals with Twitter around big events like the World Economic Forum in Davos, CES and Pride Week.
This year, the NFL, Twitter’s largest content partner, the NBA and others plan to make Twitter content deals around major games and events, like the Super Bowl. For their part, sports publishers such as CBS Sports, ESPN or Telemundo should also enter into agreements around key sporting events.
Paramount and Disney are expected to broadcast content related to award shows, concerts and hit shows in prime time.
And Axios noted that “staying in content deals has few financial downsides. But companies and leagues don’t want people to know they’re still in those deals because they fear damaging reputations.” for Musk-era free speech on Twitter. “
Following Elon Musk’s takeover of Twitter, nearly one in three advertisers withdrew from the platform, while advertising accounts for 90% of the social network’s revenue.
Source: BFM TV
