Would Elon Musk have trouble seducing his users? Since the new version of the Twitter Blue offer, the new owner of the platform has only managed to attract 180,000 users in the United States. These figures come from a document consulted by The Information, which reports the number of subscribers to Twitter’s paid service in mid-January.
Although the United States is the territory with the largest number of Twitter accounts, few people have been thrilled with the Twitter Blue offer. This is only 0.2% of the number of monthly active users in the country. Globally, the company only has 290,000 subscribers.
Only 1% of the billing
From an accounting point of view, the income generated by these 290,000 accounts subscribed to Twitter Blue would be around 28 million dollars. Or 1% of Twitter billing. A fact that pushes once again to take a step back on the financial situation of the company.
And this, despite the statements of Elon Musk. This weekend, the billionaire congratulated himself on saving Twitter from bankruptcy. According to him, “the trend is now in balance,” he said. in a post.
However, the strategy of the new kingpin of the social network consists of shaking up its economic model. While sales were 90% driven by advertising before its acquisition, Twitter, under the leadership of Elon Musk, should generate the majority of its revenue through subscriptions.
The Twitter Blue subscription figures revealed by The Information are similar to those presented by Travis Brown. This researcher tries with external data to follow the evolution of the number of subscribers to the platform’s payment offer.
Their latest release on February 5 shows that 289,199 people currently have Twitter Blue. In a post, Travis Brown was surprised not to see a significant increase in registrations. Many accounts created after the arrival of Elon Musk are currently reaching 90 days of existence, the limit established to subscribe to the Twitter Blue offer. But this is not currently reflected in the investigator’s statistics.
Available from Friday, February 3 in France, this service grants several benefits, including: a certification badge, the ability to edit a tweet or even the publication of longer videos in Full HD. To take advantage of it at the best price, Tech&Co explains how to benefit from Twitter Blue at a reduced price.
Source: BFM TV
