More than four hours on average a day: this is the time children spend in front of a screen. The figures found in the annual study by Qustodio, provider of parental control software, are quite significant. In 2022, children around the world spend an average of almost two hours a day on TikTok (1h47) and three hours on Roblox. The historical giants (Snapchat, Instagram, YouTube or Netflix) come a long way.
In the top 5 of the applications that most captivate children, Roblox stands out, a game that looks like a social network, followed by TikTok, Snapchat, YouTube, Netflix and then Instagram. To carry out this study, Qustodio relied on the habits of 400,000 families around the world with children between the ages of 4 and 18.
However, Roblox’s numbers need to be put into context: the app is used by around 200 million internet users each month worldwide, compared to TikTok’s over 1 billion.
Still very fond of social networks, children have increased their consumption even more: +12% between 2021 and 2022. Young people prefer networks that mainly offer video sharing. TikTok continues to gain traction. Between 2020 and 2022, children increased the time they spend on the Chinese app by 30 minutes, Snapchat attracts the youngest for 72 minutes on average, while Instagram is consulted for 45 minutes a day.
When it comes to video games, Roblox is doing pretty well: kids spend an average of three hours a day moving through a multiplayer construction world that multiplies digital social interactions. The games that follow are far behind: Minecraft with an average of 48 minutes a day or Clash Royale.
Always more video content
Video platforms are still very popular. YouTube ranks first in this category by a wide margin, with kids spending an average of more than an hour a day on it, a 20% increase from last year. YouTube is followed by Netflix and Disney+, Twitch on the other hand is quite far behind with an average of 19 minutes per day.
These figures reflect a clear evolution of digital practices. Facebook, Instagram and Twitter are neglected by this generation. In addition, children increased the time they spend on video services by 18% between 2021 and 2022. Hence the attempts of applications such as Instagram that try to renew themselves with the introduction of Reels and more and more formats of this nature.
Source: BFM TV
