From esports to sport… Twitch stars Domingo, Amine and Wiloo will be at the helm of an unprecedented currentthis Thursday night starting at 6 pm For the first time, the trio will comment from the Camp Nou stadium in Barcelona on a Europa League match that will be broadcast live on Sunday’s Twitch channel.
Owner of the rights, RMC Sport (Altice’s subsidiary, like Tech&Co) will therefore be a partner in this operation for the Barcelona-Manchester United play-off match, also broadcast free on RMC Story (channel 23).
Audience record
This partnership is actually the logical continuation of a movement made by sports channels, in France and abroad, towards Twitch. The platform, used primarily to broadcast video game streams, racks up views and viewership records for young age groups that television is now struggling to capture.
RMC Sport had previously broadcast matches on its own Twitch channel, while Eurosport had partnered with another streamer, Rivenzi, for the 2022 Winter Olympics.
“We have the desire to create content adapted to the platforms, to become the sports brand of reference for all audiences, as demonstrated by our Twitch channel, the number 1 sports medium in France”, said Laurent Salvaudon, editorial director from RMC Sports. .
Marseille on pole
In the United States, the broadcasting of NFL (American football) games is more evident: the broadcasting rights belong to Amazon, which in fact bought Twitch in 2014. Jeff Bezos’ group also distills certain Premier League games for free ( English football) on your platform
In France, the movements are still timid but certain football clubs are pioneers. Last July, Olympique de Marseille broadcast two friendly matches on the platform, which has the particularity of offering a chat to make the broadcast more interactive.
In recent months, Twitch has broken audience records around sporting events organized by the main French steamers: Le GP Exploreran F4 race hosted by Squeezie then eleven all stars, Franco-Spanish football match, followed by more than a million people. First for such a match.
Source: BFM TV
