Survivors thought they had escaped Elon Musk’s Great Purge. On November 21, the owner of Twitter announced an end to layoffs after two-thirds of employees lost their jobs. However, dozens of people have been expelled in the past week.
This brings to three the number of waves of layoffs since Elon Musk’s promise to rehire, recalls the American media The Verge. These new forced departures affect the engineering and advertising departments.
One week for a 2-3 month project
They come as Elon Musk has launched a new project to improve the platform: revise the way ads are targeted. A great project since the objective of ending “the worst advertising relevance on Earth”, according to boss terms. All inspired by Google and its search engine.
Only problem, the billionaire left his teams only a week to achieve it. The head of monetization engineering, who reports directly to Elon Musk, Marcin Kadluczka is among the laid off employees. In a tweet, he explained that he was sure Twitter could improve its ads, but within two to three months. Far beyond the limit set by his boss.
A few days ago another project was imposed on the Twitter teams. Not content with the decline in the popularity of his posts, he ordered an increase in the visibility of his tweets. To motivate them, the boss had previously threatened to fire them if they did not make their posts visible. Elon Musk’s account then invaded literally every corner of the platform. Again, an employee ended up getting fired.
Source: BFM TV
