This is an unexpected development to say the least. Although the trend until now was to increase prices to gain profitability, Netflix is lowering its subscription prices in dozens of countries, reports the Wall Street Journal AND variety. In percentage, the fall can reach 50%, says the American economic newspaper.
But this good news does not concern French customers, nor those of our neighboring countries. This price reduction is applied in the Middle East (in Iran or Jordan, for example), in certain sub-Saharan African countries such as Kenya, but also in some European countries: the Wall Street Journal he mentions in particular the examples of Croatia, Slovenia and Bulgaria.
fierce competition
Halfway, Netflix explains this price drop by the explosion of competition, which has already claimed its first victims among the platforms launched in pursuit, particularly in France. But the company, which also sees itself as “a non-substitutable good,” could maintain its price levels in countries where it believes consumers are willing to pay.
After losing subscribers for the first time in 2022, Netflix is also looking to take advantage of the approximately 100 million Internet users who access its services without paying, using the account of a loved one. In the coming weeks, the platform should start charging French people who want to allow a third party to access their content.
Source: BFM TV
