The story has already turned around on social networks. Accompanied by a “mega-cute” friend, Oussama Ammar fired a doorman with a simple phone call for denying him entry to a venue. The same man also claims to have partyed with the yakuza in Japan and had a poker game with their leader.
These anecdotes, collected in a few tens of seconds and endlessly shared on TikTok or Instagram, have brought the entrepreneur, controversial star of French Tech, to light before a new audience. In fact, it’s hard not to see in him the fertile imagination of Sergio the mythcharacter played by Jonathan Cohen on Canal+, who recounted, episode after episode, more and more lunar stories to draw attention to him insanely.
Yakuzas and Colombians
But Osama Ammar doesn’t mind being teased. “These stories may seem eccentric, but they happen to you when you have decided to live intensely like me,” he recently told the figaro. Yeah, he played good poker with a yakuza boss. Yes, he went to retrieve his passport that was inadvertently stolen by “the Colombians.”
Well aware of this newfound popularity on social media, he recently embarked on incredible new videos, mixing Leonardo DiCaprio, the Taj Mahal and Hollywood, before acknowledging, this time, that it was all made up. A way to blur the traces of her life and her relationship with the truth, with a touch of self-mockery.
Because in the judicial field, this what have you done or this that he does not have do is right at the center of an extraordinary investigation. In Paris, London, the Cayman Islands and even Normandy, Oussama Ammar is being cited in a case that darkens the aura of the former “king of French technology”.
Source of inspiration
Born in Lebanon, the businessman grew up in France. Armed with a sense of formula and unshakable self-confidence, the young man, now 35, will be one of the forerunners of the “rising nation” of France.
With two partners, Alice Zagury and Nicolas Colin, he founded The Family in 2013, a tricolor startup incubator. “For ten years, we took 100 boxes a year, 5% of their capital, and we helped in everything we could to help them get ahead,” he explains today.
Charismatic, Oussama Ammar also has a gift for storytelling. His lectures become sources of inspiration for entrepreneurs who gravitate towards French technology. The Family becomes its epicenter, and Oussama Ammar one of its main figures.
backlight
But the pandemic will cause a turning point. “After Covid, I lost my passion for this profession a bit,” explains the man who is now in charge of a crypto asset investment fund, while he aims to create a cartoon studio.
But above all, he must face his ex-partners, who accuse him of having diverted part of the money from La Familia to his personal account. The story is complex, expanding, going through tax havens and next-generation financial vehicles.
Altogether, Alice Zagury and Nicolas Colin blame their former sidekick for the embezzlement of 4.5 million euros. The money, far from going to startups or investors, would have served, according to them, to finance the work of a large manor house in Normandy.
The main interested party denies it. In WorldOsama Ammar’s lawyers even denounce “judicial backfires” that “aim to hide the real fire: the plaintiffs’ own negligence.”
While awaiting the various trials, Osama Ammar shares his life between this famous Norman mansion and Dubai. Always adored by a large part of budding entrepreneurs or life coaches of all kinds, he has visibly relaxed in his famous anecdotes.
But keeping in mind his mantra as an evangelist, with a smirk: “never kill a good story.”
Source: BFM TV
